INNOVATIVE MARKETING TECHNIQUES FOR SMALL BUSINESSES

INNOVATIVE MARKETING TECHNIQUES FOR SMALL BUSINESSES

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INNOVATIVE MARKETING TECHNIQUES FOR SMALL BUSINESSES Over the past decade, marketers have been witnessing a shift away from traditional advertising spending. According to data from the 28th Edition of The CMO Survey, there’s been an average annual decrease of -1.4% in traditional advertising spending between February 2012 and 2022. Contrastingly, overall marketing budgets have seen…

EMPOWERING YOUR VISION: PRACTICAL STEPS FOR ENTREPRENEURS

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EMPOWERING YOUR VISION: PRACTICAL STEPS FOR ENTREPRENEURS The fire in every entrepreneur’s belly starts with a vision. It’s that spark of an idea, a yearning to solve a problem, or a desire to create something entirely new. But a powerful vision alone isn’t enough. It needs nurturing, refining, and most importantly, empowering. Studies by the…